This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of thrivemanagement.ai.
2. How We Use Cookies
We use cookies and similar technologies to:
- Keep the site working — ensure core features like navigation, forms, and the free assessment flow function correctly
- Remember your preferences — store your light/dark mode choice so it persists across visits
- Understand how visitors use our site — measure page views, session durations, bounce rates, and which pages drive the most engagement
- Improve our content and services — use aggregated analytics data to identify what's working and what needs improvement
- Measure marketing performance — track which ad campaigns, keywords, or referral sources bring qualified business owners to our site
- Retarget interested visitors — show relevant ads to people who have visited our site through Google Ads and similar platforms
- Prevent fraud and abuse — detect and block bot traffic and suspicious activity
3. Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are strictly necessary to deliver our website and cannot be switched off. They are usually set in response to actions you take, such as submitting our Free AI Assessment form. They do not store any personally identifiable information.
Examples:
- Session state cookies to preserve form progress across multi-step flows
- CSRF tokens to protect form submissions from cross-site request forgery
- Load balancing cookies to direct traffic appropriately
Preference Cookies
These allow our website to remember choices you make (such as dark or light mode) to provide a more personalized experience. On our site, theme preference is stored in browser localStorage rather than a server-set cookie, which means it stays on your device only and is never transmitted to our servers.
Analytics Cookies
We use Google Analytics to understand how visitors interact with our website. The data collected is aggregated and anonymized — we cannot identify individual visitors from analytics data. Information collected includes:
- Pages visited and time spent on each page
- Referral source (how you found us — search, direct, social, referral)
- Device type, browser, and approximate geographic region
- Bounce rate and session duration
Google Analytics cookies typically persist for up to 2 years. You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.
Marketing & Advertising Cookies
These cookies are set through our Google Ads campaigns and track whether you clicked on one of our ads, visited our website, and took actions such as completing the Free AI Assessment. This data helps us:
- Measure the return on investment of our advertising campaigns
- Show relevant ads to people who have previously visited our site (remarketing)
- Avoid showing ads to people who have already converted
- Build similar audiences to reach new potential clients
4. Third-Party Cookies
Some cookies on our website are set by third-party services we use. These third parties have their own privacy policies and cookie practices, which we do not control. The key third parties whose cookies may appear on our site include:
We periodically review our third-party relationships and update this list when new technologies are added to our site.
5. Google Ads & Analytics in Detail
Because ThriveManagement.ai both uses Google Ads to market our services and manages Google Ads campaigns on behalf of our clients, it is important to be clear about how Google's tracking technologies interact with our website.
5.1 As Website Visitors
When you visit thrivemanagement.ai, Google Analytics collects data to help us understand visitor behavior. This data is subject to Google's data processing terms. We have enabled IP anonymization in Google Analytics, meaning your full IP address is never stored.
5.2 Google Ads Conversion Tracking
If you click on one of our Google Ads and visit our site, a conversion tracking cookie is set. This cookie expires after 30 days and is used solely to measure whether your visit resulted in a conversion (e.g., completing the Free AI Assessment).
5.3 Remarketing
We may use Google's remarketing features to display our ads on the Google Display Network or YouTube to visitors who have previously visited our site. The remarketing list is based on anonymous cookie IDs and contains no personal information. You can opt out of Google's use of cookies for personalized advertising via Google Ads Settings.
5.4 Client Campaigns (Disclaimer)
When ThriveManagement.ai manages Google Ads campaigns for our business clients, those campaigns operate within the clients' own Google Ads accounts and are subject to the clients' own cookie and privacy practices — not this Cookie Policy.
6. Your Cookie Choices
You have several options to control or limit how cookies are used when you visit our site.
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View and delete existing cookies stored by any website
- Block all cookies from being set
- Block third-party cookies only (recommended balanced option)
- Set your browser to notify you when a cookie is being set
How to manage cookies in popular browsers:
6.2 Google-Specific Opt-Outs
- Google Analytics Opt-out Browser Add-on — prevents Google Analytics from collecting data about your visits across all websites
- Google Ads Settings — control personalized advertising across Google's ad network
- Digital Advertising Alliance Opt-Out — opt out of interest-based advertising from participating companies
- Network Advertising Initiative Opt-Out — additional opt-out tool for NAI member companies
6.3 Mobile Devices
On mobile devices, you can limit ad tracking through your device settings:
- iOS: Settings → Privacy & Security → Tracking → toggle off "Allow Apps to Request to Track"
- Android: Settings → Google → Ads → "Opt out of Ads Personalization"
7. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals websites not to track your browsing activity. There is currently no universally accepted standard for how websites should respond to DNT signals.
At this time, our website does not alter its data collection and use practices in response to DNT browser signals. However, we respect the spirit of user privacy and encourage you to use the opt-out mechanisms listed in Section 6 to control tracking on our site.
We will update this section if an industry-wide DNT standard is established and we adopt it.
8. Policy Updates
We may update this Cookie Policy periodically as our website, technology, or legal requirements change. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify active clients by email if the changes materially affect their data
- Post a notice on our homepage for 30 days following significant updates
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
ThriveManagement.ai
Privacy Inquiries: privacy@thrivemanagement.ai
General Contact: hello@thrivemanagement.ai
Website: thrivemanagement.ai